We Collate, Curate and Create Content Asset
Content by design and optimisation
Content by design and by optimisation
Content by design is a process that helps the content of your company stand out and be received by your audience on first-serve basis. This is achieved by properly mapping the collateral of content created by objective and audience interest across each stage of the buying cycle. We then apply all the technical bells and whistles through proper tagging and link building and test it for performance results.
How to write content pilots that increase leads generation-Write Pilot?Content mapping is aligned with multiple variables to increase leads generation-Write Pilot
Typically, a customer's decision is influenced by various factors at any given moment in time. In the early stages of online research, the customer goes through understanding the 'pros and cons' of a product or service, after which he takes into consideration a variety of different factors, which include: price, quality, size, shipping, availability of spare parts, maintenance, service, etc
Ideally, we aim to address in writing all the corresponding factors underlying the consumption of content by users. These include:
- The Customer Journey.
- The Structure of content and its Design
The Customer Journey reflects the different levels of awareness and interest in the product, or service prior to and after purchase:
- Awareness and Interest