Writing your way up to the top of Google rankings is no easy task. It requires time and patience, and among the many methods used to do so is optimized content. That is, content made easy to read by Search Engines and, by design, selected on the basis of information obtained on users’ search behaviour online. (e.g., Google Analytics).
It involves identifying words most customers use when writing or typing into Google Search bar to find information on a particular service, or product they need. They then use those words in the copy after accentuating it with a combination of technical and design elements, even structure or form. (e.g. hashtags, infographics). Get the guide on how to get a handle on optimised content.
Optimised content is a trusted form of advertising and a preferred alternative to ‘paid’ advertising, because it enhances, among many other things, trust in and understanding of your company’s services and USP through greater communication. It is, therefore, a critical element in the content marketing mix, which many people tend to overlook!
Our professional experts provide services using a set of different tactics and approaches illustrated on our website to position you in the right place and at the right time as the most relevant, exciting, and convenient provider in terms of cost and quality. But equally, we write content that is simple, authentic, catchy and straight-forward.
We do so using data-informed practices like keyword research, SEO copywriting UX friendly designs, A/B testing to identify the words most used by customers at minimum cost and follow that up with a leads generation campaign to achieve the following:
A. Drive traffic to your website;
B. Increase your click-through rates (CTR);
C. Encourage conversions.
This will drive up rankings of your website simply because your optimised content hits the mark.
So, if you’re ever wondering about which marketing agency to drive up your SERP rankings be it through advertising or lead generation campaigns, look no further as we are your right way up!
Look us up and we hope to hear from you!
With our very best wishes
Wafa Nimri
CEO
Our Clients
In case you are wondering about the people we’ve worked with, here’s an idea:
