We set up and operate the six core services areas of Write Pilot's content-led marketing
Take a look at our six content-led marketing service areas:
Our six core services of content-led marketing work together to efficiently develop a leads generation Campaign. These can best be summarised as follows:
We strike the right notes
We start by understanding people's search trends, keywords and queries using the analytical tools available online (e.g. Google Analytics) and determine the keywords that will reach and resonate with your audience to get a handle on how to write your website copy.
We orchestrate your content assets
We introduce a combination of technical tactics and user-friendly designs (UX) to enable Search Engines and readers to understand your copy.
We then put to work all the technical bells and whistles that give your company a push up Google ranks (e.g. hashtags, long-tail keywords, etc)
We play with colour and design
We use a variety of content styles, forms and channels to get to the right mix of formats and designs that appeal to the diverse learning styles of your audience. This is to establish in their minds your brand ethos and identity. (Social media, video, E-mail marketing, infographic, etc.)
Analysing content is a continuous process undertaken with the user in mind. There are many tools dedicated to understanding the reasons behind users' impressions, engagements (CTRs) and responses. These include Google search trends, Google analytics, keywords, the Hemingway app, and more, all of which serve to help you form a clearer perspective on users' behaviour online.